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Cross promoting is a powerful technique used by many Internet marketers to increase the exposure of their products, services or publications. You simply decide what type of promotional exchange you would be interested in and contact fellow marketers to discuss an exchange.
The most effective technique used in cross promotions is recommendations. By providing each other with a personal recommendation you can increase your response rates tremendously.
Here are some popular cross promoting techniques you can use to boost your business: Link Exchanges
Exchange links with web sites similar to yours, but not in competition. Many Search Engines are now utilizing a new system that tracks and ranks sites according to the number of links pointing to a particular web site. By exchanging links with similar web sites, you will not only increase your Search Engine ranking, but you will also increase your web site traffic. Link To Us At Byoweb.com Click here
Ezine
Ad Swaps
Exchange
subscription ads with other ezine publishers. Ezine
advertising is one of the best forms of advertising on the
Internet. By swapping ads with fellow ezine publishers, you
can run your ad in other publications free of charge.
Subscription
Exchanges
Exchange
subscription information with fellow ezine publishers. Provide
recommendations within your ezine's welcome message, thank you
page and even on your multiple subscription ezine
form.
Ezine
Column Swaps
Partner
with a similar publication and provide content for each other.
This may be a weekly tips column, question and answer column
or whatever you'd like.
Byline
Exchanges
Write
articles and allow them to be freely published. Exchange
byline information with fellow writers and provide
recommendations.
With
each article you write you are entitled to include your author
bylines. Bylines are nothing more than an advertisement for
you, your web site, products or services.
Instead
of including your standard bylines, use half of the space for
yourself and the other half to promote the writer you've
partnered with.
Signature
Exchanges
A
signature or SIG file is a few lines of information about your
business at the bottom of any form of Internet communication.
Exchange SIG file information with other marketers and provide
recommendations.
Ebook
Exchanges
Partner
with fellow Internet marketers and create free ebooks to
freely distribute. The ebook should mutually benefit and
promote both of you while providing valuable information for
your visitors.
Private
Web Rings
Set
up a private web ring and partner with web sites that are
similar to yours, but not in competition. Provide
recommendations for each site within your ring.
Ride
Alongs
A
ride along is any extra information (advertisements) sent
along with a direct mailing. You can use this same technique
with any ezine solo mailings you may run by including an
exchange recommendation within your mailing. In addition, you
can include recommendations within your thank you letters you
send out when you deliver your products.
Upsells
An
upsell is used when your customer is in the process of
ordering your product. Another product is introduced for a
small additional cost just as you're closing the sale. This
technique is used with many infomercials when the customer
calls in their order. The operator will introduce an
additional product for a minimal extra charge. You can use
this same technique on your order page. Trade product
recommendations with fellow marketers.
Free
Bonus
Free
bonuses are used as an incentive to increase sales. Provide
and exchange bonuses with other marketers. This technique will
not only increase your sales, but will also promote your
products and services.
Forum
and List Moderation
Trade
forum or list moderation duties. Partner with similar web
sites or lists and share in the moderation duties. Place short
BIOS with links at the top of the forum or within each list
post.
A
quality recommendation
will pull a much higher response rate than just a link or
banner. Cross promote with individuals you truly respect and
believe in, as your professional reputation is on the
line.
Cross
promotions provide Internet marketers with a powerful way to
reach new potential customers. There is power in number, so
get out there and start cross
promoting!
| About
the author:
Shelley Lowery is the author of the acclaimed web design
course, Web Design Mastery.
http://www.webdesignmastery.com And, Ebook Starter -
Give Your Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com Visit Web-Source.net to sign
up for a complimentary subscription to Etips and receive
a copy of the acclaimed ebook, "Killer Internet
Marketing Strategies."
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